Coca-Cola generates an estimate of 20 million dollars more then Pepsi every year. The reason being is that Pepsi has problems holding on to products they create and only distribute their products to 60 countries, where Coca-Cola is almost worldwide with 200 countries marketing their products.
Plenty of Pepsi's efforts to rise to superiority were downfalls.
Mirinda, a beverage that had been originally founded in Spain, was purchased by PepsiCo. Mirinda was to compete with Fanta and was thought to be radically successful since they had bounteous flavors: orange, grapefruit, apple, strawberry, pineapple, pomegranate, banana, passion fruit, lemon, hibiscus, tangerine and grape.
Although Mirinda's prices were cut, it was not sufficient to challenge the seven flavors of Fanta. This infuriated PepsiCo so they dropped the product like a hot potato, years later assigned it a modern name, Tropical Twister Soda, and decided they were going to discover something to take Coca-Cola down.
In 1960, a gentleman from Marion, Virginia, William H. Jones, was given a demand to test a fresh whiskey mixer recipe. The recipe was unsuccessful so William decided to keep it to himself and tinker with the ingredients. He failed multiple times until he finally caught wind of one of the most cherished recipes today.
With Pepsi being so desperate at the time to invent something first instead of remaking Coke products, they purchased the recipe from him in 1964. This is how Mountain Dew became legendary.
Today, Pepsi possesses that one product that Coca-Cola fails to compete with. They tried with Mello Yello in 1979, and yes it's cheaper, but it's not as satisfying to Americans as Mountain Dew. Coke tried again with Vault (a drink that is really similar to Mountain Dew Energy vended in the UK) but the sales and the recognition summarizes it all.
Random Mountain Dew facts:
- A ticked off Coca-Cola employee spread a rumor that goat pee was an ingredient in Mountain Dew out of frustration and stupidity. But surprisingly, many people assume that today.
- Mountain Dew Baja Blast is said to be recreated by with a bottle of Mountain Dew and a bottle of Mountain Blast Powerade
